Why Whiskey Might Be Your Next Go-To Drink

When it comes to sidling up to the bar, people are increasingly more likely to order a whiskey or a bourbon over vodka or a mass-market beer. Data from the Distilled Spirits Council shows some interesting trends, sales of bourbon and whiskey increased by 7.4 percent in 2019. 

Bourbon and whiskey are surging while vodka and beers are slumping. One is that drinkers --especially millennials -- no longer appreciate flavors that are less distinct. And so bourbons and whiskey are gaining popularity for their taste and relatively cheaper price tags. 

Hey, we’ll drink to that!

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